WGSN

iOS apps for New York Fashion Week

As the world’s leading authority on fashion trend forecasting, WGSN has long been trusted by more than 38,000 industry professionals to stay ahead of what’s next. While redesigning their main website, we also helped enhance how subscribers experienced the brand — creating a suite of iOS apps launched ahead of the 2012 New York Fashion Week. Designed as a curated companion for WGSN’s loyal community, the apps offered a stylish guide to the shows, sights, and places shaping the week. More than digital tools, they served as a thoughtful gesture of appreciation — celebrating WGSN’s community at the heart of global fashion.

THE VISION

To create a fun and useful digital experience that is the icing on top of a stimulating Fashion Week.

820+

Downloads on Apple App Store within a two-month window

150+

Must-see events loaded onto the app

62%

users returned to the app 7 days after downloading it.